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GaleForce Solutions Strengthens Presence with New CEO and Management Team
April 05, 2004
GaleForce Solutions Strengthens Presence with New CEO and Management Team
GaleForce Solutions, recently inducted into the annual RocketBuilders “Ready to Rocket 25” list highlighting twenty-five privately-held B.C. technology companies ready to rocket in 2004, today announced it is enhancing its strategic management team, appointing John Fraissinet as Chief Executive Officer. Fraissinet will help establish GaleForce Solutions’ leadership position in Customer Relationship Management (CRM) by capitalizing on the company’s highly customized financial services solution and its strong relationship with Microsoft.
“Establishing highly experienced executive-level leadership is vital to our short and long term growth strategy,” said Kirk Herrington, GaleForce Founder and Executive Vice President, Technology and Business Strategy. “We are very excited that John has joined our management team and can drive our position within the underserved mid-market financial services industry.”
GaleForce has combined its deep financial services expertise with Microsoft’s advanced horizontal CRM technology to create a highly tailored customer management solution for financial services organizations. The GaleForce Customer Management for Financial Services solution is focused on building a competitive advantage for financial organizations through the development of a 360° customer view. This includes the ability to access full customer portfolio details and multi-channel interaction records to drive superior customer relationships. The GaleForce platform enables account managers to individually manage each client relationship for mutual advantage.
As CEO, Mr. Fraissinet will lead the Vancouver-based team to work closely with GaleForce Solutions’ partner network to offer best-of-breed Customer Management solutions to financial institutions around the world. Bringing more than 24 years of experience turning technical solutions into solid business advantages, Fraissinet specializes in establishing high-value partnerships and organizational structures that effectively support customers. Previously, Mr. Fraissinet was Vice President of Sales and Marketing at Crystal Decisions, where he helped develop the company’s North and South America markets and drive the company’s license base from four million users to over twelve million in his five years with the company.
“GaleForce Solutions is establishing a high-performance model for success, and I look forward to leveraging that model to capitalize on the opportunities in the under-supported financial services market,” said John Fraissinet, Chief Executive Officer, GaleForce Solutions. “Initially, we will focus on building core operating processes, establishing a comprehensive sales and marketing strategy and growing our team for enhanced customer support and operational efficiency.” Upon his appointment as CEO, Mr. Fraissinet announced the addition of two highly experienced players to his team, naming Sandra Keen as Vice President of Marketing, and Wendy Ritchie as Director of Operations.
Ms. Keen brings almost 20 years of strategic marketing leadership to her role at GaleForce Solutions. Prior to joining GaleForce, she held several senior positions during her 7 years with Crystal Decisions, leading teams responsible for B2B, B2C, and Channel marketing, both domestically and internationally.
Ms Ritchie has over 10 years senior operations and finance experience in developing analytical strategies for the technology industry. Her detailed policy development, analytics and reporting had a powerful impact on the strategic direction of the companies she worked for, providing solid foundations for forward-looking decision making.
About GaleForce Solutions
GaleForce Solutions, a privately held company, has leveraged core Microsoft customer relationship management technology to create GaleForce CRM for Financial Services--designed specifically to meet the unique requirements of managing and optimizing high value financial services clients. GaleForce CRM for Financial Services easily integrates into daily operating environments for seamless use with the full range of Microsoft Office programs and productivity tools. With GaleForce CRM for Financial Services, you gain the unmatched advantage of a low risk, highly flexible, easy-to-use solution that quickly enhances corporate knowledge, sales force productivity, client service, share of wallet, and profitability. The GaleForce brand is a trusted name in CRM solutions for financial services organizations. We are a Microsoft Gold Certified Partner, Certified Business Solutions Partner and Certified ISV Partner. Headquartered in Vancouver, British Columbia, GaleForce Solutions has offices in Canada, the US and UK, and can be found on the Internet at
www.galeforcesolutions.com
.
GaleForce Solutions is a trademark or registered trademark of GaleForce Solutions, Inc. in the U.S. and Canada. All other trademarks or registered trademarks referenced are the property of their respective owners.